Spreadfast and Forrester recently launched The 2014 State of Enterprise Social Marketing Report, researching how some of the world’s largest company organize, plan and execute social marketing effort. Here are some take-aways from the report:
Social Media – A Growing Priority
69 % are increasing staffing for social marketing in 2014, and 68 % are increasing their social marketing budget compared to 2013.
69,4 % believe their organization prioritizes social basted on how effort are organized and executed.
Measuring What Matters
Nearly 3 out of 4 measure the business value of social marketing, reach and resonance being the top two measuring areas. However, the measuring areas are not static, most ( 73 % ) also state that they are constantly evolving and defining best practices.
Social Means Building Awareness
«Building Brand Awareness» is the most frequent main business goal (39 % of recipients). Somewhat surprising, only 3 % answered «Provide customer services».
Social – An Integrated Part of Marketing
Two out of three (66,9%) are integrating social with broader marketing efforts.
Nearly a third allotted between 3 % and 5 % of total marketing budget to social marketing.