Instagram: The Hashtag Effect

I just stumbled upon this article, 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram on Cheetahanalytics.com and thought I’d share a few interesting findings.

The effect of hashtags
That the use of hashtags on Instagram generates likes and followers is no big secret, but this graph indicates that hashtags has a huge positive effect on the number of likes and followers:

Marianne Granum - Effect of Hashtags on Instagram likes - Cheetaha Analytics

Graph from cheetahanalytics.com

Popular hashtags

What tags you use is almost just as important, not all hashtags are as effective, here is a list of popular hashtags:

Marianne Granum - Most Liked Instagram Hashtags - cheetahanalytics.com

Graph from cheetahanalytics.com

Not surprisinlgy, the most popular hashtags touch upon Instagrams social dimention, interaction and getting something in return. Any hashtags you find surprising on the list?

Before you start adding hashtags, be sure to avoid these hashtag mistakes.

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